About us

Meet the Makers

We are Tracy & Bruce Crooks. We’ve lived in Moose Jaw for almost forever, raised our 3 amazing kids in a big old house and have had lots of fur children who we miss dearly.  Bruce is retired (5 years already) and Tracy teaches zoom yoga and a few public classes, and during the winter months we travel in our Class A motorhome. 

We are a pet brand dedicated to building the highest quality gear for any and all adventures.

Our two shelties Jema + Jaxx are the inspiration behind the brand, and our source of fun and adventure everyday and when we travel in our motorhome.

Our goal is to provide you with the BEST customizable dog collars and leashes that make it a true joy to walk, train, and adventure throughout life with your pet.

We feel so fortunate to be able to share these products with you and your dogs. It brings us joy to see you enjoy them and to know your dog is safe and secure in Jema + Jaxx quality biothane dog gear.

Biothane is the most durable material on the market for leashes and collars. The material is a webbing with a polymer coating that feels like worn in leather.

What makes it such an amazing material is that Biothane is waterproof, washable, stink-proof, super strong, durable and best of all will last for many years to come.

You will LOVE our products for your pup as they are easy to care for and require little maintenance.

Thank you so much for visiting our website!


Check out our Instagram for more details there!


Meet Tracy 

Tracy was born with an entrepreneurial spirit. From her early days as a fitness instructor, personal trainer and yoga teacher, to owning a yoga studio, building a successful jewelry side business and creating upcycled barnwood furniture, she's always full of ideas.

It only made sense for us to create a business around our dogs and our semi-retired lives. 


Meet Bruce

If you look up "handyman" in the dictionary, there's a picture of Bruce beside it. He loves building just about anything. From hot rods to home renos - he's always busy. He's constantly helping bringing Tracy's ideas to life.

Meet Jema & Jaxx

Jaxx is our three year old blue Merle Sheltie - she’s the silly one and a little bundle of energy. Then there is Jema is our Sable Sheltie -  who is a little older and a little wiser (she's four) They both bring us and our family so much joy.

We can’t imagine life without them! Even our grandkids MacKenzie and Beau get in on the action and help with obedience training. They love taking Jaxx & Jema on long walks in the parks here in Moose Jaw and when we spend time in Saskatoon. 


Connect with us

Thanks so much for visiting our website. If you have any product-related questions or just want to connect with us, please shoot us a message on our contact page or DM us on Instagram. We'd love to hear from you!